Economic performance, product quality and safety, innovation and R&D studies, and occupational health and safety constitute the main priorities of our global sustainability approach, which supports our vision of providing benefits for generations.

While we diversify our products in the light of consumer needs and expectations in order to ensure the continuity of our financial and operational successes and to continue our sustainable growth, we continue our investments in Turkey and in the world. We support local employment through sales-marketing or facility investment in our countries and add value to economic development by focusing on activities that will make the success of our brands permanent. In our operations, we work on the basis of efficiency, from the selection of raw materials and packaging to production technologies, and we expand the systems that will improve our efficiency.